Who we are:
The Baldrige Alliance for Performance Excellence facilitates organizational excellence and US competitiveness through state and regional Baldrige processes conducted by Members. Our key partner is the Baldrige Performance Excellence Program. The Alliance was incorporated in Arizona and received 501(c)3 non-profit status in 2005.
Our niche is in expanding performance excellence throughout the country and internationally while supporting Members’ efforts to do the same. Unlike most competitors, products and services provided and supported by the Alliance are based on Baldrige.
Our mission is to enhance our Members’ ability to grow Baldrige-based performance excellence.
Our vision is to be the premier resource for a thriving Baldrige community.
Who we serve:
The Baldrige Alliance serves Member Programs and other organizations wanting to improve using the Baldrige Excellence Framework.
Key stakeholders are the “end customers” served by our Members that want to improve using the Baldrige Excellence Framework. They come from all sectors (businesses, healthcare organizations, educational institutions, government agencies, and non-profit organizations) and are all sizes.
The Alliance is led by a volunteer Board.
Officers serve on the Leadership Committee:
Brian Lassiter, MN – Chair
Margot Hoffman, OH – Vice Chair
Anne Warner, NH – Secretary
Liz Menzer, WI – Treasurer
Bob Bitner, PA
Dean Bondhus, KY
Alaa El-Halwagy, Sterling International
Jan Garfield, Walden University
Mike Gratz, CO
Raina Knox, Stratex Solutions
Kaleo Kuroda, HI
Geri Markley, MI
Mac McGuire, TX
Stephanie Norling, Communities of Excellence 2026
Urvi Patel, American Health Care Association
Theron Post, WA
Ron Schulingkamp, LA
The Alliance for Performance Excellence is committed to operating in furtherance of its tax-exempt purpose and in compliance with all laws, rules, and regulations, including those concerning accounting and auditing, and prohibits fraudulent practices by any of its board members, officers, employees, or volunteers, If you have a concern regarding practices of any board member, officer, employee, or volunteer, you may contact Brian Lassiter, Board Chair, at email@example.com. No one who in good faith reports an ethics violation shall suffer harassment, retaliation, or adverse consequences.
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